NetbaseQuid: What Are Social Listening Tools, How They Work and Information They Monitor

Social media is a great way to learn about your customers because sometimes you have to listen before speaking. You can find out what people are saying about your company, what they are feeling, how they see the world and how they want it to be different. Social listening tools give you the chance to get to know your customers better, so you can understand them and react accordingly.

Explain How Social Listening Tools Work


There are many tools available that you can use to listen to social media conversations on the Internet. Most of them work like search engines, but they are designed specifically to help companies monitor conversations about themselves or their competitors and determine who is saying what to react accordingly. You can use these tools on multiple social networks at once, which lets you quickly monitor a huge amount of data. You can find out exactly who is saying these things and why.

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How Do They Analyze Online Conversations Specific To A Brand?

1. Scour the Web


Social monitoring tools scour the world wide web to find conversations about your brand. You can set parameters to narrow your searches, such as only finding conversations in social media or tracking mentions of you or your competitors on blogs and forums. You can also set where you want to look: a city, state, country, or even worldwide.

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2. Aggregate the Data

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Social listening tools combine all of the information they find into one place. They group the conversations by day and topic to help you focus on what’s important. You can see how people feel about your brand, which conversation topics are popular right now, who said what and where.

3. Keep Track of Conversations About You


With these tools, you can keep track of conversations about yourself. How important is what customers say about your brand, and how do they say it? What are the most popular topics? What is the tone of the conversation? Social monitoring tools send alerts to your phone or email, so you can react quickly to any situation, be it a compliment or a complaint. You can even schedule posts to appear on your social networks at a specific time or respond to comments you receive.

What Information Do They Monitor?

1. How Is Your Brand Being Perceived?


They provide a snapshot of the perception of your brand by looking at how people talk about you on different sites, what they say about your competitors, and the tone of the conversation. You can find out exactly where you need to improve your marketing strategy with these tools. You can also find out exactly what people are saying about your brand so that you can react accordingly.

2. What Are People Saying?


Social listening tools give you the chance to find out everything that people are saying about your company, including what they feel, how they see the world, and how they want it to be different. This is information that you can use better to understand your customers.

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3. What Are People Doing?


They help you find out how people use your site, social network, or blog. You can see what they are doing (and not doing) by tracking their actions. This means that you can determine if your customers are leaving before or after purchasing. You can also use this information to find out what pages people are going to the most, so you can improve the experience and make it more appealing.

NetbaseQuid Services and Possible Ways They Could Help Companies Reach Their Goals


Social media optimization services can help you find out everything you need to know about your customers and your competitors so that you can understand them better. With NetbaseQuid’s social listening tools, you can track any conversation that mentions your brand or a competitor and group it together in one place so that you can analyze the data quickly.

Social listening tools give you the chance to understand what people think about your brand and why. With this information, you can cater your marketing strategy towards your customers find out what’s important to them what makes them tick. You can also use them to track conversations about your brand or competitors and react accordingly. 

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