Why Customers Choose Apps
With more options than ever, customers seek the personalized experience that merchants can provide through a mobile app.
The closer a company gets to its customer, the faster its revenue growth rate. What could be closer than being right in the people’s pockets?
According to McKinsey’s research, 71% of consumers expect businesses to be personalized, and 76% of them are deeply dissatisfied if they are not.
Loyalty to products or stores thaws if a competitor offers customers more options and convenience. Since 2020, shoppers have embraced new ways to shop through apps and have not been about to give them up since.
Companies that have taken personalization as the basis of their customer interactions and tailored their offerings to the right audience at the right time are generating, on average, 40% more revenue.
How to Use Apps for Business
Before creating a mobile app, it’s essential to articulate your business goals clearly. These goals often include making a mobile loyalty program and all sorts of add-ons to a company’s online services: storefronts, catalogs, ticketing apps, online banking, a product delivery status tracker, and so on.
Contacts
Users can share products or services with a live audience of friends and family by accessing their phone contacts, sending e-mails through apps, and using the “share” button in social networks.
Reminders
The mobile app can showcase your product or service and send notifications to users. For example, you can remind them of a scheduled date or let them know it’s time to make an appointment. You can also send them notifications from time to time about current offers and discounts or about a forgotten cart.
Payments
Adding payment aggregators to the app will allow users to make purchases and payments using credit and debit cards and mobile and online banking, increasing sales.
Integration with CRM.
All customer information, purchase history, reviews, and order statuses can be uploaded through CRM. It will improve your after-sale customer service and allow you to handle complaints.
Chatbots
Chatbots embedded in the mobile app help improve customer service. With advanced features, customers can track order status, edit or cancel services or products, view their purchase history, and print receipts.
Companies that use mobile app development services can give their customers something more.
Mobile App Benefit for Business
Constant reminders about yourself, promotions and other bonuses, automation of the process, and support for loyal customers – the mobile app wins this over the website.
Staying ahead of the competition
A mobile app for an online store or company providing other services is nothing new. Many companies are discovering the opportunity. However, you must understand that you can get left behind if you ignore this technology. That’s why it’s important to strategize in time to create your mobile app for your business.
Brand recognition
A good mobile app and roseville seo can increase brand awareness. An exciting app with a user-friendly interface and extensive functionality will encourage users to try it more often.
Additional revenue
The more popular the app and its broader customer base are, the more opportunities a company has to monetize and generate additional income. Advertising in the app is this income channel. For example, an advertising aggregator such as Google AdMob makes it possible to earn money by showing or clicking on someone else’s ads in an application.
Sales boost
Sales increase when customers can shop quickly, easily, and at any time. An app in a pocket allows users to buy where and when they want it. Informing customers about discounts, promotions, and other bonuses will encourage them to buy again, and new ones will get interested. Loyalty programs and transferring the bonus card to the smartphone – will win the user’s heart.
When It’s Time to Create a Mobile App for Business
Not every business needs an app, but it’s not always immediately apparent. Sometimes the realization comes too late when the money for development and promotion is gone, but the tasks still need to be solved. To make the right decision, you need to go through several steps:
- See the ratio of those who visit the site through desktops and mobile devices using Google Analytics.
- Have a loyalty program that can be transferred to the mobile app.
- Study the competition of apps in the desired niche. What are their ratings, reviews, number of downloads, and demand?
- Analyze the functionality and content of competitors’ apps.
- Analyze what new features the application can give that the existing website, for example, doesn’t provide.
After analyzing these points, the company can make an accurate decision about creating a mobile app and developing a strategy.
